![]() They can appeal to people within that area, making you sound neighborly, but for audiences further afield they can be alienating. Geographic names like Canada Computers are a mixed bag. ![]() A clothing business called Shoes For Men will run into branding troubles if they decide to start selling women’s shoes. I’ll let the example of Danish candy Spunk speak for itself.Īvoid a name for your business that mentions specific genders or ages. Be certain you pick a name that doesn’t constrain your future expansion opportunities.Ī possible path for your business is moving into foreign markets, so take time to pop your name ideas into a translator and make certain they don’t have any negative connotations in other languages. You want a business name that opens doors, not closes them. This step takes a bit of optimism, because it requires you to imagine your business taking off and expanding beyond your initial concept. A name like Back to the Fuschia is memorable while also suggesting the feelings of nostalgia that are crucial to your brand values. For instance, let’s say you’re naming a vintage store. You can also take a basic name idea and use some alliteration, rhyming, or a pun to spice it up. Just be sure to do your research-hopping on a trend may not pay off if your competitors are all doing the same thing. This trend is also apparent in brands like Tumblr or Scribd which only drop the final “e”. Right now, it’s trendy to drop the vowels from your business name, such as with the brand MUD\WTR or the band STRFKR. Once you have some generic ideas, it’s time to play with them and make them more unique. Remember to consider how your name sounds with Ltc, Inc, or a similar abbreviation stuck on the end. You can then choose to go against these conventions to stand out from the crowd, or follow the conventions if your audience expects it from someone in your industry. Investigate your competitor’s businesses and see if there are any common naming conventions. When you have some ideas laid out, try pairing up words to see what sounds nice together. Unless you’re only planning on working business-to-business, stay away from using complex industry terms in your name, as your average customer won’t understand them. These help your audience know what you offer. Listing words that describe your products or services will also give you material to work with. Starting out with a company name generator can be good to gather a big list of ideas right off the bat, and it can help you find lots of examples of what you don’t want in a name, which is important when making your decision. Your audience expects to see certain kinds of names for certain industries, so lean into their expectations instead of fighting them.īefore you commit to a name, you need generic ideas that you can then tailor to fit your specific business.Clean and simple names are easier for your audience to remember and therefore make a bigger impact than messy, complex names.The name should indicate your specific industry or what unique products and services you offer.It’s impossible to overstate how important a name is to a brand, so take your time and do your research before settling on a name.Īs you try out different business name ideas, there are a few things you should keep in mind: Your business’ name will become the lynchpin of its brand identity. These names are all playful, showing audiences your business is cheerful, fun, and accessible. These names are a good fit for businesses that rely on local customers rather than global markets. ![]() These names sound futuristic and entice your audience with promises of what wonders your business will create. These names are elegant and roll off the tongue, perfect for businesses that focus on making a good first impression. These names take an out-of-the-box approach and are totally dissimilar to any other names on the market. These names are short and punchy enough to stick in your audience’s heads like an earworm. These names are sure to stand out from the competition thanks to their unconventional mixing of words. Here are some of our favorite naming options that would be a perfect starting point for you to mold to your business. In a hurry to find some top-quality names? We’ve got you covered.
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